Again, we must first explain our terms so as not to be misled by the English terminology. A ministry of proclamation in biblical terms is concerned with declaring truth unashamedly and with clarity.
We take our cue from the Old Testament prophets who spoke the words of God. Although we make the mistake of confusing the word prophecy with foretelling the future, proclamation is what the prophets did: warning of coming judgement and the return of Christ as well as clearly stating the truth about God and the Gospel of the Kingdom.
In our attempts to make creative programs we Christian producers sometimes neglect to give a clear presentation of what the Bible teaches. As former FEBC Program Director, Carl Lawrence, once wrote: We are in danger of saying nothing -- beautifully. We also stand in danger of going to the other extreme and include talk of sin, judgement, forgiveness and eternal life in every program! This is a recipe for quickly losing an audience and suggests the producer's understanding of the Gospel and his role as a communicator is seriously inadequate.
Although we need solid exegetical teaching of the Word of God to accomplish the proclamation role, the content and format should be relevant to the listener, the listening context and the radio medium. Radio audiences are not church congregations. Monologue may be the most practical and appropriate format in certain situations. More effective transmission is likely through creative use of other formats (or frames to frame the picture). For example, group discussion, dialogue or interviews will convey the message just as effectively if not more so.