Positioning

Promoting Awareness of Christian Social Concern and Action.

All over the world Christian humanitarian organisations are actively involved in relieving human suffering and providing hope to the needy. This is not just in community development projects -- providing water, education, agriculture, health, refugee relief, rehabilitation services -- but in other ways. Local churches are involved in their own community while Christians in their own professional field engage in worthy projects, motivated and influenced by their Christian principles.

Sadly, the world largely does not hear about these things. Often, they remain ignorant and maintain their negative stereotypical attitudes to Christians and churches. When they do realise that they are seeing or receiving and experiencing Christian love in action, there is a positive change in attitude and response.

We radio producers have a distinct duty to position Christianity and its adherents in this way. It not only changes the attitudes of those who may be antagonistic, but encourages, inspires and empowers believers when they hear of the good works their brethren are doing elsewhere.

Our programs can focus on topics or issues that draw attention to what Christians are doing in society. Some Christian development agencies such as World Vision have produced programs that feature what they have been doing. This not only serves to give them publicity but, more importantly, helps us demonstrate as a body the concern and love that Christians are translating into action. It also serves as a complementary function to a words-and-sound-only ministry like radio.